"The last novice driver... has already been born" | Book

The last novice driver... has already been born

Author: Dr. Mario Herger

"The German auto industry has actually already lost the fight
– they just don’t know it yet."

"The last novice driver... has already been born" provides in-depth insight into developments in the automotive sector that are advancing in Silicon Valley and bode change on a vast scale. This includes autonomous driving, electric cars, car sharing and other related technologies, approaches and business models.

Based on extensive data and discussions with leading experts in this field, a somewhat different narrative is put forward than what is often heard in Germany. "My book does indeed present provocative scenarios that communicate a certain urgency," explains Herger. The reasons for why Germany has fallen behind are illustrated along with what must be done so that we are not the generation who turned out the light on our automakers.